Consider this our formal introduction. Shop @99 is designed as a trial experience for the modern woman who refuses to compromise on style, even when she’s testing the waters. We believe quality shouldn’t have a gatekeeper, so we’ve curated a selection of essentials to let you feel the Sooma difference firsthand.

Since we believe fashion starts from the ground up, this collection puts a spotlight on Foot Fashion. Explore our signature anklets and toe rings—delicate adornments designed to transition from your 9-to-5 formals to those weekend brunch dates. Step into our world, one silver-toned thread at a time.